Azuki Media Platform™

Designed to help service providers deliver next-generation TV Everywhere experiences and services, the Azuki Media Platform is a dynamic, managed and optimized all-screens video delivery solution, with intelligent client architecture, that enables:


  • Live and VOD content ingestion, both dynamically as well as automatically associated with appropriate metadata, social connections, entitlements and rights information.
  • One-time content preparation for multiple platforms/networks.
  • Dynamic control and switch of programs and services on the fly.
  • Personalization of user experience with no changes to the video stream.
  • Dynamic and targeted multi-screen ad insertion and replacement.
  • “Follow-me” (i.e., bookmarking) content for live and VOD across multiple devices.
  • Time-shifted TV (Start-Over TV, Catch-Up TV and network DVR) for all channels across all screens.
  • Flexibility to customize and personalize user interface and experience.
  • Social interactivity and third-party integrations.
  • Advanced search, discovery and recommendation for any content to be discovered, watched or sent to any device for viewing at any time, online and offline.
  • Multi-screen real-time content, consumption-based metrics.
  • Full digital rights management (DRM) protection with root of trust at all times.
  • On-the-fly robust policy enforcement on any device over any network
  • Flexible multi-screen monetization options.


Azuki Media Platform Components

Preparation Processor

Media Manager

Content Controller

Media Client

  • Ingestion
  • Transcoding
  • Segmentation
  • Content Protection
  • Uploading
  • Workflow
  • Content/Device/User Correlation
  • Metadata Control
  • Run-Time Analytics
  • Authentication
  • DRM Key Management
  • Client Requests Handling
  • End-to-End Bandwidth Management
  • User Registration
  • Digital Rights and Device Management
  • Cross Platform
  • Adaptive Streaming
  • Device Hardening
  • Interactive Markers
  • Bandwidth Optimization
  • CDN Federation
  • Device Management
  • Ad Insertion
  • Analytics
  • Entitlements Enforcement


Azuki Preparation Processor

The Azuki Preparation Processor – for live and VOD – reduces the complexity of operating multiple external resources by provisioning a single interface and common workflow for content ingestion, transcoding, segmentation, content protection (DRM wrapping) and uploading. 

Azuki Media Manager

The Azuki Media Manager performs media preparation and scheduling and publishes information associated with the content.  It also authenticates access based on correlating device, user and content rights. Moreover, the Azuki Media Manager aggregates sophisticated reporting and run-time analytics.

Azuki Content Controller

The Azuki Content Controller performs a proxy function to support content delivery based on client requests for playlist downloading, progressive downloading and streaming.  It also performs the service mediation function, including playlist handling and content license service.  Additionally, the Azuki Content Controller sets up sessions and controls bitrate assignments and federated CDN routing.

Azuki Media Client

The Azuki Media Client provides end-to-end controls for intelligent and dynamic bandwidth traffic management and content protection.  It continuously:

  • Monitors the digital stream to ensure the highest quality of service.
  • Authenticates usage through an external database that contains each subscriber’s viewing rights data and intelligently controls the CE/mobile device and ad proxy to support the placement of targeted ads.
  • Provides extensive analytics and reporting while enabling new opportunities for monetization.