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Personalized TV Everywhere experiences and services based on preferences, networks, devices, locations, and media consumption information.
As TV service providers enter the new over-the-top multi-screen world, they are faced with the very real issue of a complex and highly fragmented TV Everywhere operational environment. This results in delays to market as well as partial, inefficient and costly TV Everywhere service deployments.
Powering the Next-Generation
Azuki has built a powerful and scalable solution designed to accelerate the time to market for next-generation TV Everywhere experiences and advanced services, enabling:
While some vendors support one app development environment at the expense of the other, we at Azuki stand for empowering service providers to use both HTML5 and native app technologies synergistically. By doing so, service providers can seamlessly leverage all the benefits of automating and simplifying UI generation with HTML5, while also uniquely enhancing the UI and graphics design with powerful functionality that only a native app can provide.
Azuki’s next-generation TV Everywhere solution allows service providers to use a branded companion application to control the content on the STB – to browse and surf channels and to find and select what to watch, when and where – without disrupting viewing on the main screen.
With Azuki’s next-generation TV Everywhere solution, service providers can give subscribers the freedom to watch their favorite linear live, recorded and on-demand programming on any device, in any room in the home.
Azuki enables TV service providers to unlock new revenue opportunities with targeted/addressable ad insertions (replacements) for live, time-shifted, on demand and OTT content – and track who viewed what, where and when.
To effectively upsell/cross-sell, service providers need to become aware of the type of content that subscribers are consuming, the devices they are using, and their preferences and locations.
Azuki’s next generation TV Everywhere solution gives TV service providers the ability to have a presence on the app to control multi-screen service access and authorization while also capturing and correlating real-time user-consumption metrics based on device, content, user and location awareness.
Azuki helps TV service providers to easily and quickly integrate with digital storefronts to enable one-to-one user-personalized app-level transactional VOD (T-VOD) and online merchandising offerings that are related to the content subscribers are watching.
Azuki powers the next-generation TV Everywhere services with one-to-one personalized experiences.