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WheelsTV is a leading producer, distributor and online source for original automotive video content. WheelsTV video is available through many of the top automotive websites in the country, including AutoTrader, MSN, AOL, Amazon, Wal-Mart, Vehix and Comcast. In addition, WheelsTV serves a market of 28 million vehicle enthusiasts and 196 million vehicle owners in the United States with a social networking platform that enables members to upload, share and interact around rich automotive content.
Challenge
High-end, professionally produced video, user generated content, and social networking define WheelsTV’s direct-to-consumer automotive content offering. Serving two inherently on-the-go constituencies—car shoppers and auto enthusiasts—WheelsTV needed a provider to help them deliver quality content and community across the broadest possible spectrum of mobile devices. In addition, WheelsTV wanted a way to present long-form video reviews for Pre-Owned Vehicles in a format suitable for mobile users.
Solution
The Azuki team worked closely with WheelsTV to build a mobile destination that met their exacting demands for rich video and community features. Moreover, with Azuki’s patent pending ClickZoom™ technology, WheelsTV users can now browse and interact with video in unprecedented ways, zooming in and watching only those parts of the each Pre-Owned Vehicle review that are of particular relevance to them.